easily run A/B and multivariable tests natively in hubspot workflows

split test automation for hubspot is a 100% free tool that gives you the ability to easily split test anything (really anything!) in hubspot workflows.

testing is an important part of optimizing your marketing campaigns, but until now, testing capabilities in hubspot workflows have been limited.

we built the split test automation workflow action to scratch our own itch, and to solve a common problem among HubSpot users.

what makes split test automation so powerful is its simplicity. at any point in your workflow where you want to test a variation, simply insert a split test automation action, a value equals branch based on the split test automation cohorts, and add your variation(s).

run your test as long, or as short as you want. when you’re satisfied with the outcome, you pick the winner.

All of this with zero personally identifiable information (PII) ever exchanging hands.

what will you test first?