---
title: Blog - Seventh Sense
description: Seventh Sense blog - deliverability, send-time optimization, audience engagement, and the future of email marketing. Written by the people who build the platform.
image: https://get.theseventhsense.com/hubfs/synced-assets/default-social-card-v3.png
---

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 Blog

# Notes from the inside of *email AI*.

Deliverability, send-time optimization, audience engagement, and the future of email marketing - written by the people who build Seventh Sense.

[All topics](https://get.theseventhsense.com/blog) [HubSpot](https://get.theseventhsense.com/blog/topic/hubspot) [Marketo](https://get.theseventhsense.com/blog/topic/marketo) [Email Deliverability](https://get.theseventhsense.com/blog/topic/email-deliverability) [Email Marketing](https://get.theseventhsense.com/blog/topic/email-marketing) [eCommerce](https://get.theseventhsense.com/blog/topic/ecommerce-email-marketing)

[![Shared vs Dedicated IP | HubSpot deliverability](https://get.theseventhsense.com/hubfs/synced-assets/2be399b1e2-concept-of-sending-e-mails-from-your-computer.jpeg)](https://get.theseventhsense.com/blog/hubspot-dedicated-ip-email-deliverability)

## [Shared vs Dedicated IP | HubSpot deliverability](https://get.theseventhsense.com/blog/hubspot-dedicated-ip-email-deliverability)

In this post, we'll examine the pros and cons of using a HubSpot dedicated IP and look at a few other common misconceptions about email deliverability.

Ivan LaBianca · Jul 4, 2022 

[Read more →](https://get.theseventhsense.com/blog/hubspot-dedicated-ip-email-deliverability)

[![How spam filters work](https://get.theseventhsense.com/hubfs/synced-assets/086e63bcd8-artboard-30.png)](https://get.theseventhsense.com/blog/how-spam-filters-work-and-how-to-stop-emails-going-to-spam)

[Email Deliverability](https://get.theseventhsense.com/blog/topic/email-deliverability)[send frequency optimization](https://get.theseventhsense.com/blog/topic/send-frequency-optimization)

## [How Spam Filters Work (And How to Stop Emails Going to Spam)](https://get.theseventhsense.com/blog/how-spam-filters-work-and-how-to-stop-emails-going-to-spam)

In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to stop emails going to spam.

Ivan LaBianca · Mar 4, 2022 

[Read more →](https://get.theseventhsense.com/blog/how-spam-filters-work-and-how-to-stop-emails-going-to-spam)

[![Ecommerce email marketing best practices](https://get.theseventhsense.com/hubfs/synced-assets/ece8392251-12-ecommerce-email-marketing-best-practices.jpg)](https://get.theseventhsense.com/blog/ecommerce-email-marketing-best-practices-you-need-to-know)

[Email Marketing](https://get.theseventhsense.com/blog/topic/email-marketing)[eCommerce Email Marketing](https://get.theseventhsense.com/blog/topic/ecommerce-email-marketing)

## [12 Ecommerce Email Marketing Best Practices You Need To Know](https://get.theseventhsense.com/blog/ecommerce-email-marketing-best-practices-you-need-to-know)

Are you ready to take your ecommerce email marketing to the next level 2022? These 12 ecommerce email marketing best practices are just what you need.

Ivan LaBianca · Feb 28, 2022 

[Read more →](https://get.theseventhsense.com/blog/ecommerce-email-marketing-best-practices-you-need-to-know)

[![12 Powerful Strategies to Increase Your Repeat Purchase Rate](https://get.theseventhsense.com/hubfs/synced-assets/3a2b4748f7-average-repeat-purchase-rate-1.png)](https://get.theseventhsense.com/blog/data-backed-strategies-to-increase-your-average-repeat-purchase-rate)

[Inbound Marketing](https://get.theseventhsense.com/blog/topic/inbound-marketing)[eCommerce Email Marketing](https://get.theseventhsense.com/blog/topic/ecommerce-email-marketing)

## [12 Powerful Strategies to Increase Your Repeat Purchase Rate](https://get.theseventhsense.com/blog/data-backed-strategies-to-increase-your-average-repeat-purchase-rate)

If you run an ecommerce business, you know increasing your average repeat purchase rate is important, so what makes a buyer become a loyal repeat customer?

Ivan LaBianca · Feb 8, 2022 

[Read more →](https://get.theseventhsense.com/blog/data-backed-strategies-to-increase-your-average-repeat-purchase-rate)

[![Social media and higher education marketing strategy illustration](https://get.theseventhsense.com/hubfs/synced-assets/970737ab7a-socialmedia-higher-education-draft08-3.png)](https://get.theseventhsense.com/blog/effective-higher-education-marketing-strategies)

[Higher Education Marketing](https://get.theseventhsense.com/blog/topic/higher-education-marketing)

## [12 Effective Higher Education Marketing Strategies for 2022](https://get.theseventhsense.com/blog/effective-higher-education-marketing-strategies)

Looking for strategies to improve schools marketing in 2022? These 12 new ​strategies for higher education marketing were written just for you.

Ivan LaBianca · Feb 4, 2022 

[Read more →](https://get.theseventhsense.com/blog/effective-higher-education-marketing-strategies)

[![Email marketing frequency best practices illustration](https://get.theseventhsense.com/hubfs/synced-assets/895100f119-email-marketing-frequency-best-practices-2022-1.png)](https://get.theseventhsense.com/blog/email-marketing-frequency-best-practices)

[send time optimization](https://get.theseventhsense.com/blog/topic/send-time-optimization)[send frequency optimization](https://get.theseventhsense.com/blog/topic/send-frequency-optimization)[eCommerce Email Marketing](https://get.theseventhsense.com/blog/topic/ecommerce-email-marketing)

## [14 Email Marketing Frequency Best Practices for 2022](https://get.theseventhsense.com/blog/email-marketing-frequency-best-practices)

We created this list of email marketing frequency best practices for 2022 to give you the tools to identify the best email cadence for your organization.

Ivan LaBianca · Feb 1, 2022 

[Read more →](https://get.theseventhsense.com/blog/email-marketing-frequency-best-practices)

[![Google Postmaster Tools ultimate guide](https://get.theseventhsense.com/hubfs/synced-assets/75e9a73ea6-google-postmaster-tools-the-ultimate-guide-1.jpg)](https://get.theseventhsense.com/blog/google-postmaster-tools-the-ultimate-guide)

[Email Deliverability](https://get.theseventhsense.com/blog/topic/email-deliverability)

## [Google Postmaster Tools: The Ultimate Guide](https://get.theseventhsense.com/blog/google-postmaster-tools-the-ultimate-guide)

This Guide will help you set up Google Postmaster Tools, and then take a look at the different dashboards within Postmaster Tools and how to use them.

Ivan LaBianca · Aug 4, 2021 

[Read more →](https://get.theseventhsense.com/blog/google-postmaster-tools-the-ultimate-guide)

[![A/B testing send time optimization](https://get.theseventhsense.com/hubfs/synced-assets/3fdb704aa8-how-to-effectively-ab-test-send-time-optimization.jpg)](https://get.theseventhsense.com/blog/how-to-effectively-a/b-test-send-time-optimization)

[send time optimization](https://get.theseventhsense.com/blog/topic/send-time-optimization)

## [How to Effectively A/B Test Send Time Optimization](https://get.theseventhsense.com/blog/how-to-effectively-a/b-test-send-time-optimization)

This guide will help you to avoid the most common pitfalls and get the most accurate results possible when A/B testing send time optimization.

Ivan LaBianca · Jul 27, 2021 

[Read more →](https://get.theseventhsense.com/blog/how-to-effectively-a/b-test-send-time-optimization)

[![Seventh Sense workflow actions screen](https://get.theseventhsense.com/hubfs/synced-assets/69046064fb-screen-shot-2018-09-26-at-4-27-09-pm-2.png)](https://get.theseventhsense.com/blog/introducing-seventh-sense-workflow-extensions-for-hubspot)

[HubSpot Workflows](https://get.theseventhsense.com/blog/topic/hubspot-workflows)[Email](https://get.theseventhsense.com/blog/topic/email)[HubSpot](https://get.theseventhsense.com/blog/topic/hubspot)[marketing automation](https://get.theseventhsense.com/blog/topic/marketing-automation)[send time optimization](https://get.theseventhsense.com/blog/topic/send-time-optimization)[send time personalization](https://get.theseventhsense.com/blog/topic/send-time-personalization)

## [Introducing: Seventh Sense Custom Workflow Actions for HubSpot](https://get.theseventhsense.com/blog/introducing-seventh-sense-workflow-extensions-for-hubspot)

Seventh Sense is a powerful email optimization tool, but we recognize it's not always been straightforward to use or easy to maintain. Up until now, integr

Ivan LaBianca · Apr 14, 2021 

[Read more →](https://get.theseventhsense.com/blog/introducing-seventh-sense-workflow-extensions-for-hubspot)

[1](https://get.theseventhsense.com/blog/author/ivan-labianca/page/1)[2](https://get.theseventhsense.com/blog/author/ivan-labianca/page/2)[3](https://get.theseventhsense.com/blog/author/ivan-labianca/page/3) [→](https://get.theseventhsense.com/blog/author/ivan-labianca/page/2)

[![Seventh Sense](https://get.theseventhsense.com/hubfs/raw_assets/public/seventh-sense-theme/images/seventh-sense-logo.svg)](https://get.theseventhsense.com/)

The AI engagement layer for HubSpot & Marketo email programs. Reach the inbox. Earn the click. Stop annoying the rest.

SOC 2 Type II GDPR CCPA

Platform

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- [Pricing](https://get.theseventhsense.com/#pricing)
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Resources

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- [Blog](https://get.theseventhsense.com/blog)
- [Help center](https://theseventhsense.zendesk.com/hc/en-us)
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- [Email deliverability glossary](https://get.theseventhsense.com/glossary)
- [Free tools for HubSpot](https://get.theseventhsense.com/free-tools-for-hubspot)

Company

- [About us](https://get.theseventhsense.com/about)
- [Trust & security](https://get.theseventhsense.com/trust)
- [Contact](https://get.theseventhsense.com/contact)

© 2026 Telepath Data, Inc. · Seventh Sense is a trademark of Telepath Data, Inc. [Privacy](https://get.theseventhsense.com/trust/privacy) · [Terms](https://get.theseventhsense.com/trust/terms-of-service) · [DPA](https://get.theseventhsense.com/hubfs/synced-assets/8801aebe52-seventh-sense-msa-exh-b-dpa.pdf)

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